Free Local SEO Audit & Google Business Profile Checklist

Use this free local SEO audit to inspect the Google Business Profile, service information, customer proof, website path, and contact experience a local customer sees before calling. It takes about five minutes and gives you a practical priority list; it does not scan your profile or predict a ranking.

Interactive tool

Use your own numbers.

Answer six questions based on what a customer can see and do today. The result points to the first visible local-search issue worth fixing before a deeper audit of the live market.

Your Google Business Profile is claimed and shows the correct primary category, phone, hours, and website.A customer can find a clear page for each main service you genuinely want more of.Recent reviews, photos, and service proof help a stranger judge whether you are credible.The phone, form, booking link, and office handoff work on a mobile phone right now.Your service area, hours, and urgent-service language match what the team can actually cover.You can tell which calls or forms became qualified work, not just which buttons were clicked.

Readiness score

0/6

A scorecard for the visible local-business basics—not a ranking score.

What to do with this result

Start with the visible basics. More traffic will not fix an unclear listing, weak proof, or broken handoff.

Assumption: A strong score means the visible basics are in place. It does not measure competition, demand, or guarantee a Maps position.

Use this when

You are not sure whether the listing, website, and phone path agree.
You are getting views but too few useful calls or requests.
You need a short, owner-level priority list before paying for more traffic.

What this cannot tell you

The tool helps frame an owner decision. It does not replace an audit of the live market, your competitors, your service area, or what your team can actually handle.

Source-backed guidance

Sources behind this tool

We use first-party Google guidance when a page discusses how Google products, policies, or eligibility work. These sources are here so you can check the underlying rules yourself.

Google Business Profile Help: improve local ranking
Google’s guidance on the relevance, distance, and prominence signals used in local results.
Google Ads Help: build more relevant ads
Google’s guidance on relevance and the connection between ads, keywords, and landing pages.

Want the market-specific version of this answer?

Request a market audit and we will look at the live search results, local competitors, your current presence, and paid-search fit before recommending a next step.

Request a market audit