Find out whether Local Services Ads are worth evaluating for your business.

This free Local Services Ads fit check helps a local owner assess whether the business is ready to evaluate LSA: a clear service category, active local presence, required credentials, usable lead response, and capacity for the work. It takes about five minutes. Google—not this tool—decides category availability and approval.

Interactive tool

Use your own numbers.

Check only what is true today. A lower score is useful when it shows what needs to be fixed before you spend time on an LSA application or campaign plan.

My business offers a service Google may support through Local Services Ads in my market.My profile, service information, business name, hours, and contact details are accurate and consistent.I hold the licenses, insurance, registrations, or background-screening information the category may require.A real person can respond promptly during the hours we say we are available.We can identify which calls or leads became qualified work and give feedback on poor-fit leads.Our service area reflects where we can actually serve customers well.We have capacity for additional qualified demand without creating a bad customer experience.

Readiness score

0/7

This measures readiness to evaluate LSA. It is not a Google eligibility or approval decision.

What this means

Fix the operating basics first. Applying before details, response, and capacity are ready creates a weak lead experience even if a category is available.

Assumption: This cannot confirm availability, screening, pricing, approval, or lead volume. Those depend on Google, your category, and your market.

Use this when

Someone has told you to run LSA but has not checked your actual situation.
You want to know whether your team can handle leads before adding another channel.
You need to separate Google eligibility from normal marketing readiness.

What this cannot tell you

The tool helps frame an owner decision. It does not replace an audit of the live market, your competitors, your service area, or what your team can actually handle.

Source-backed guidance

Sources behind this tool

We use first-party Google guidance when a page discusses how Google products, policies, or eligibility work. These sources are here so you can check the underlying rules yourself.

Google Local Services Help: provider qualification
Google’s current screening and qualification guidance for Local Services Ads.
Google Business Profile Help: improve local ranking
Google’s guidance on the relevance, distance, and prominence signals used in local results.

Want the market-specific version of this answer?

Request a market audit and we will look at the live search results, local competitors, your current presence, and paid-search fit before recommending a next step.

Request a market audit