Completed jobs
40
Jobs needed to reach the revenue target at your entered job value.
Revenue-to-lead planning
Turn the revenue number on the whiteboard into a lead plan.
This free lead goal calculator works backward from your monthly revenue target, average collected job value, close rate, and estimated cost per qualified lead. It produces a planning result immediately, so you can judge whether the demand plan fits your capacity.
Interactive tool
Use your own numbers.
Use your own numbers. If you do not know a number yet, enter a conservative estimate and test a higher and lower scenario.
Qualified leads
89
Leads needed before your entered close rate turns them into jobs.
Planning budget
$8,010
A provisional lead-acquisition budget at your entered qualified-lead cost.
Assumption: This is planning math, not a demand forecast. The cost-per-lead field should be replaced with your own market evidence as soon as it exists.
Use this when
- You have a growth target but no useful lead target.
- You need to see whether the team can actually take the work the goal implies.
- You want to compare organic, ads, or referral demand against the same target.
What this cannot tell you
The tool helps frame an owner decision. It does not replace an audit of the live market, your competitors, your service area, or what your team can actually handle.
Source-backed guidance
Sources behind this tool
We use first-party Google guidance when a page discusses how Google products, policies, or eligibility work. These sources are here so you can check the underlying rules yourself.
- Google Business Profile Help: improve local ranking
Google’s guidance on the relevance, distance, and prominence signals used in local results.
- Google Ads Help: build more relevant ads
Google’s guidance on relevance and the connection between ads, keywords, and landing pages.
Want the market-specific version of this answer?
Request a market audit and we will look at the live search results, local competitors, your current presence, and paid-search fit before recommending a next step.