Your SEO Is Building. Your Phone Can Ring This Week.
Google Ads that do one thing: put a Call button in front of people searching for your trade, right now. No form to fill out, no lead to chase. They tap, you answer.
$2,500 a month, plus the required Front Desk at $499 a month, so $2,999 a month all in. Your Google ad spend is separate and Google bills you directly for it.
First 10 calls free.
Built and reviewed by a person, not left running on autopilot
Every campaign is built for your trade, reviewed with you before a dollar spends, and checked weekly after that.
We build it
Keyword research and a search ad with a tap-to-call button, built for your trade and area. Nothing goes live yet.
You review it
We walk you through the ad, the keywords, and the daily budget. You approve before it turns on.
It goes live
Your ad shows for people searching your trade nearby. Tapping it calls you directly.
We tune it weekly
We flag what's working and what's not, bring you the recommended changes, you approve, we adjust.
No opt-in forms. No lead to chase.
The ad’s only action is Call. On mobile, tapping the call button dials you directly, no landing page visit required. That’s the whole funnel: search, tap, talk. Built for businesses that need the phone ringing now, not a lead sitting in an inbox.
We won’t make your phone ring until something is there to answer it.
Getting the call is half the battle. The other half is catching it when you’re on a roof, under a sink, or asleep. Paying for clicks that ring an unanswered phone wastes your money, so Ad Accelerator requires Front Desk at $499 a month. Here is what that adds underneath the ads.
Missed-call text-back
Miss a call and the caller gets a text back in under 60 seconds, in your business name, before they dial the next name on Google. Anyone who does not reply gets a 5-touch follow-up over 7 days, then it stops. Every conversation lands on your phone and you can take over mid-thread.
AI voice answering
After hours or on a job, Front Desk answers, gets the caller’s name, the work they need, and their address, then texts you a ready-to-book summary. Spam calls get filtered out. 500 AI voice minutes a month are included, then $0.35 a minute.
Review requests
Finish a job and Front Desk asks the customer for a Google review, with the good ones routed to your Google profile. You also keep your own number: forwarding kicks in on no-answer only and is reversible in 30 seconds.
Every other agency sells you the click. We make sure it turns into a booked job.
Ad Accelerator requires Front Desk ($499/mo). Paying for clicks that ring an unanswered phone wastes your money. Call answering goes live within hours of signup. The text messaging side takes 1 to 3 weeks, because US carriers require A2P 10DLC registration and it cannot be expedited. Read the Front Desk page for the full picture.
$2,500 + $499 = $2,999 a month, all in. Ad spend goes straight to Google, not to us.
$2,500 a month is the flat management fee. Front Desk is required at $499 a month so the calls you pay for get answered. That is $2,999 a month all in. You keep your own Google Ads account and pay Google directly for clicks, so nothing about your ad budget runs through On The Map.
Plus your own ad budget, paid directly to Google. On The Map never touches it.
Two ways to pay
$2,999 a month all in ($2,500 management plus the required $499 Front Desk), plus your own Google ad spend, month to month. Or prepay $6,000 for three months of management and save $1,500, with Front Desk still billed monthly.
First 10 calls free. Billing starts only after your 10th call or 30 days, whichever comes first.
Google bills you directly for ad spend on either option. On The Map never fronts or touches your ad spend. The monthly option is month to month, cancel anytime with 14 days notice.
Buy the top| Trade | Typical daily budget (DFW) | Est. calls / month | Realistic low-end monthly return* |
|---|---|---|---|
| Concrete, Pool Service, Epoxy Flooring, Fencing, Lawn Care, Landscaping, Handyman | $50/day | ~130-150 | +$7,700 net (2.9x) |
| Plumbing, Pressure Washing | $70/day | ~130-150 | +$22,050 net (5.8x) |
| Electrical, Remodeling, Painting, Roofing | $100-120/day | ~130-150 | +$32,200 net (6.9x) |
Budgets sized to DFW-adjusted CPC by trade (LocaliQ 2025 benchmarks and Texas-specific pricing cross-referenced per trade), not a flat number for every business. Full source breakdown available on request. Actual call volume depends on your specific market and competition.
*Deliberately conservative: 130 calls (low end of the range) and a 20% close rate (below every trade’s modeled default of 22-45%). Tier A and Tier C use the lowest-average-ticket trade in that tier standing in for the whole group (Handyman $450, Electrical $1,450). Tier B uses the average ticket across its two trades (Plumbing $1,700, Pressure Washing $350). Higher-ticket trades in the same tier run well above this floor. This is the worst realistic case, not the expected case.
Straight answers before you commit
Do I need anything else to run Ad Accelerator?
You need Front Desk ($499/month). Paying for clicks that ring an unanswered phone wastes your money, so Front Desk is required, not optional. That is $2,999 a month all in, plus your ad spend. Local Authority ($999/month) keeps your site and Google Business Profile in shape so a call ad points somewhere solid, but that one is optional.
Why is the ad spend separate from the $2,500?
Your ad account, your card, your money, paid straight to Google. On The Map never fronts or touches your ad spend and never marks it up. The $2,500 a month is a flat management fee for the work: research, setup, review, and weekly tuning.
How does billing work?
$2,500 a month to On The Map, plus the required Front Desk at $499 a month, so $2,999 a month all in. Your Google ad spend is separate and Google bills you directly for it. You can also prepay $6,000 for three months of management, which saves you $1,500. The monthly option is month to month with no contract, cancel anytime with 14 days notice.
What happens to my SEO while this runs?
It keeps building in the background. This is the fast lane while the compounding lane of links, content, and rankings is still working. Most clients also run Local Authority ($999/month) so both lanes run at once.
What return should I expect?
We size your daily budget to your trade's real numbers, expected calls, and projected return. The table below shows realistic low-end figures by trade for the DFW market before you spend a dollar.
What if it's not working?
You see the same weekly numbers we do. If a campaign isn't producing, we tell you and change it. We don't wait for you to notice a bad month.
What happens to calls I can't answer?
That is exactly why Front Desk is required alongside Ad Accelerator. Front Desk answers after hours and whenever you're on a job, gets the caller's name, the work, and the address, then texts you a ready-to-book summary. Miss a call and the caller also gets a text back in under 60 seconds. After the job it asks for a Google review. Front Desk is $499 a month on top of the $2,500, so $2,999 a month all in. Call answering is live within hours of signup. The text messaging side takes 1 to 3 weeks, because US carriers require A2P 10DLC registration and it cannot be expedited.
Buy the top of Google today.
Managed Google call ads for $2,500 a month, plus the required Front Desk at $499 a month, so $2,999 all in. Your ad spend goes straight to Google. Buy online, no sales call.
First 10 calls free. Billing starts only after your 10th call or 30 days, whichever comes first.
Buy the topAd Accelerator requires Front Desk. Also running SEO? Most clients add Local Authority for $999 a month. See pricing or browse all services.