Your SEO Is Building. Your Phone Can Ring This Week.
Google Ads that do one thing: put a Call button in front of people searching for your trade, right now. No landing page to build, no form to fill out. They tap, you answer.
Built and reviewed by a person, not left running on autopilot
Every campaign is built for your trade, reviewed with you before a dollar spends, and checked weekly after that.
We build it
Keyword research and a call-only ad built for your trade and area. Nothing goes live yet.
You review it
We walk you through the ad, the keywords, and the daily budget. You approve before it turns on.
It goes live
Your ad shows for people searching your trade nearby. Tapping it calls you directly.
We tune it weekly
We flag what's working and what's not, bring you the recommended changes, you approve, we adjust.
No opt-in forms. No landing page click required.
The ad’s only action is Call. On mobile, tapping it starts the call directly. That’s the whole funnel: search, tap, talk. Built for businesses that need the phone ringing now, not a lead sitting in an inbox.
One flat fee. Ad spend goes straight to Google, not to us.
You keep your own Google Ads account and pay Google directly for clicks. We manage it. Nothing about your ad budget runs through On The Map.
| Trade | Typical daily budget (DFW) | Est. calls / month | Realistic low-end monthly return* |
|---|---|---|---|
| Concrete, Pool Service, Epoxy Flooring, Fencing, Lawn Care, Landscaping, Handyman | $50/day | ~130-150 | +$7,700 net (2.9x) |
| Plumbing, Carpet Cleaning, Pressure Washing | $70/day | ~130-150 | +$3,200 net (1.7x) |
| Electrical, Remodeling, Painting, Roofing | $100-120/day | ~130-150 | +$32,200 net (6.9x) |
Budgets sized to DFW-adjusted CPC by trade (LocaliQ 2025 benchmarks and Texas-specific pricing cross-referenced per trade), not a flat number for every business. Full source breakdown available on request. Actual call volume depends on your specific market and competition.
*Deliberately conservative: 130 calls (low end of the range), a 20% close rate (below every trade’s modeled default of 22-45%), and the lowest-average-ticket trade in that tier (Handyman $450, Carpet Cleaning $300, Electrical $1,450) standing in for the whole group. Higher-ticket trades in the same tier (Fencing, Remodeling, Roofing) run well above this floor. This is the worst realistic case, not the expected case.
Straight answers before you commit
Do I need to already be an On The Map client?
Built for Care & Visibility clients first, your site and Google Business Profile are already in place, so a call ad has somewhere real to point to. Works alongside Lead Engine and Authority too.
Why is the ad spend separate from the $2,500?
Your ad account, your card, your money, paid straight to Google. We never touch it or mark it up. The $2,500 is only for the work: research, setup, review, and weekly tuning.
What happens to my SEO plan while this runs?
It keeps building in the background. This is the fast lane while the compounding lane, links, content, rankings, is still working. Most clients move to Authority once this is generating real revenue.
Can I see exactly what I'd get before I sign anything?
Yes. We run your trade's real numbers, budget, expected calls, and projected return, before you commit to a dollar of spend.
What if it's not working?
You see the same weekly numbers we do. If a campaign isn't producing, we tell you and change it. We don't wait for you to notice a bad month.
Found today. Phone rings today.
Call and we’ll run your trade’s numbers on the spot, no commitment required.
Call (469) 412-1204Not ready to talk yet? See the full plan comparison or browse all services.