Business Profile posts guide
Use a Google Business Profile post when you have a real update, offer, event, or customer-relevant change to share. Give it a clear title or opening line, a useful detail, an accurate date when it matters, and a next step that the business can actually fulfill. Posts should help a customer decide or act—not exist because someone said Google needs weekly activity.
A profile post appears where a person is already evaluating the business. Useful information can remove hesitation around timing, availability, a seasonal service, or an actual offer. Empty calendar-filler posts create work without making the customer’s decision any easier.
A practical order of operations
Google supports updates, offers, and events. Use an update for a genuine business or service change, an offer only when the terms are real, and an event only when there is a real date and reason for customers to attend.
A customer should quickly understand what changed, who the update is for, what the date or limitation is, and the appropriate next step. A service business does not need to turn every post into a sales pitch.
Use a real job photo, team photo, product image, or event visual that helps a customer understand the update. Do not use stock-looking filler simply to satisfy a posting schedule.
Google says posts older than six months are archived unless a date range is set. Review offers, events, and seasonal information so a customer does not see an expired promise.
Keep the business protected
Repeating city names, service terms, or near-identical promotions does not give a customer a reason to choose the business. A post should earn its place with a real update.
Google offers and events can include dates and terms. Keep every price, deadline, availability claim, and action path accurate.
Posts can support current customer information, but they do not replace accurate categories, services, reviews, useful service pages, or a real operating process.
They are updates, offers, and events a business can publish to share current information with customers on Google Search and Maps.
Open the Business Profile from the Google account that manages it, select Posts, choose Add post, select the post type, add the relevant information, and publish when it is accurate and complete.
Post real, customer-useful updates: a current offer with clear terms, an actual event, a service or seasonal update, or information that helps a customer decide what to do next.
Google says posts older than six months are archived unless a date range is set. Time-sensitive posts should be reviewed rather than left to become stale.
Google’s post guidance says a profile can schedule a post to publish later and can use recurring publishing where the option is available. Schedule only content you are prepared to review before it goes live.
There is no useful universal frequency. Post when you have an update that genuinely helps a customer; consistent accurate information is more valuable than a daily stream of filler.
Google says published posts can be edited or deleted. Update or remove information when the offer, event, service detail, or availability changes.
No. Google does not present posts as a ranking guarantee. Use them to improve customer information, not as a substitute for the full local-search foundation.
Source-backed guidance
We use first-party Google guidance when a page discusses how Google products, policies, or eligibility work. These sources are here so you can check the underlying rules yourself.
Google’s current instructions for publishing and maintaining updates, offers, and events on a Business Profile.
Google’s guidance on the relevance, distance, and prominence signals used in local results.
We will review your current local presence, the customer decision, your capacity, and the live search results before recommending a plan.