Wisconsin · Remodeling licensing · official-source guide
Wisconsin has no remodeling license. The Department of Safety and Professional Services instead certifies Dwelling Contractor, Dwelling Contractor Restricted and Dwelling Contractor Qualifier, and SPS 305.31 bars pulling a one or two family building permit without them. The headline requirement is proof of financial responsibility: a surety bond or general liability insurance of at least $250,000 per occurrence.
State-level license
Yes
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Verified against agency sources on 2026-10-05. Rules and fees change; confirm with the named authority before relying on this guide.
Wisconsin regulates residential remodeling at the state level through the Department of Safety and Professional Services. There is no statewide general contractor license and no separate home improvement contractor registration. Instead the state ties the right to pull a building permit to a credential. Under Wis. Stat. 101.654 (1) (a), no person may obtain a building permit unless that person annually obtains from the department a certificate of financial responsibility, completes the continuing education required under sub. (1m), and furnishes the permit issuer proof of completing that education. The administrative rule that carries this out is ch. SPS 305, Licenses, Certifications and Registrations. SPS 305.31 (1) states that no person may obtain a building permit for a one or two family dwelling unless that person holds a dwelling contractor certification or a dwelling contractor restricted certification issued by the department, and holds or employs someone who holds a dwelling contractor qualifier certification. So a remodeler who pulls permits on houses and duplexes in Wisconsin needs the state credential even though the state never issues a trade license for remodeling itself. The second layer is consumer protection. The Department of Agriculture, Trade and Consumer Protection administers ch. ATCP 110, Home Improvement Practices, adopted under the authority of Wis. Stat. 100.20 (2). ATCP 110 governs contracts, disclosures, lien waiver notices, warranties, delays and cancellations for remodeling work on homes. A Wisconsin remodeler is therefore answerable to two agencies at once: DSPS for the permit credential, DATCP for how the job is sold and papered.
Sourcesdocs.legis.wisconsin.gov 1docs.legis.wisconsin.gov 2docs.legis.wisconsin.gov 3dsps.wi.gov 4
DSPS issues three credentials that matter to a remodeling business. Dwelling Contractor, abbreviated DC, is held by the business. The DSPS page for it states plainly that this is a credential held by an organization or business and that it requires an organization account in the LicensE system. Only the owner of the contracting business, a partner applying for a partnership, or the chairman of the board or chief executive officer applying for a corporation may file that application. Dwelling Contractor Qualifier, abbreviated DCQ, is the individual credential. It is the proof of continuing education that the permit issuer asks for. SPS 305.315 (1) states the purpose of the qualifier certification is to provide proof of fulfilling the continuing education obligations to the issuers of building permits. Dwelling Contractor Restricted is the third. It is also an organization credential, and DSPS issues it to an applicant who posts a bond smaller than the standard amount. The note to SPS 305.31 (2) says the card issued for a restricted certification reads Financial Responsibility by a bond under $25,000. Under Wis. Stat. 101.654 (2m) an applicant using a bond under $25,000 must agree not to perform any work on a dwelling where the estimated cost of completion is greater than the bond amount, and DSPS prints that restriction on the certificate. A remodeling company that pulls its own permits normally carries both the DC on the business and a DCQ on an owner or an employee. DATCP tells homeowners to expect exactly that pairing.
Sourcesdsps.wi.gov 1dsps.wi.gov 2docs.legis.wisconsin.gov 3docs.legis.wisconsin.gov 4datcp.wi.gov 5
The exemptions are narrow and worth knowing because they decide who can legally pull the permit on a job you are selling. Wis. Stat. 101.654 (1) (b) exempts an owner of a dwelling who resides or will reside in the dwelling and who applies for a building permit to perform work on that dwelling. The DSPS qualifier page repeats this: the permit requirement does not apply to an owner of a dwelling who resides or will reside in the dwelling and who applies for a building permit to work on that dwelling. That is the homeowner permit. DATCP warns consumers about it from the other side, noting that some contracts are written to put responsibility for building permits and insurance on the homeowner, and that homeowners taking out permits themselves have no assurance the contractor has proper insurance. A second exemption sits in Wis. Stat. 101.654 (1) (c) 2. The continuing education requirements and the rules promulgated under sub. (1m) do not apply to a person who holds a current license issued by the department at the time the person obtains a building permit, if the work done under the permit is work for which that person is licensed. A licensed electrical contractor pulling an electrical permit for its own licensed work is the clear case. Note what is not exempt. The credential attaches to pulling the permit, not to the size of the remodel, so a small addition that needs a permit still needs a credentialed permit holder. Work that needs no permit at all needs no DSPS credential, but ATCP 110 still applies to the contract.
Sourcesdocs.legis.wisconsin.gov 1dsps.wi.gov 2datcp.wi.gov 3
There is no apprenticeship ladder and no years of experience test for the dwelling contractor credentials. The gate is a course. The DSPS new licensure page for the qualifier states the applicant must have completed at least 12 hours in an approved initial qualifier course in dwelling construction, and that if the course was taken more than one year ago an updated course is required. The application asks you to upload a certificate from an approved course provider showing completion of that 12 hour initial qualifier course. SPS 305.315 (2) (c) states the same requirement in rule and adds the subject matter. The course must include instruction in, and one or more tests on, at least construction laws, construction codes, and construction business practices. Wis. Stat. 101.654 (3) (a) 3. sets a parallel content list for the educational course behind the certificate of financial responsibility: the course must consist of in person or online instruction, the provider must require photo identification to register attendance, and the instruction must include accounting, lien law, ethics, and best business practices. Taken together the state is testing whether you can run a contracting business legally, not whether you can frame a wall. DSPS will not accept a certificate of completion handed in by the applicant for continuing education. The course provider uploads it to your LicensE account, and providers have 14 days to do so. Only courses from the department approved provider list count. Plan the course date well ahead of the day you need the credential in hand.
Sourcesdsps.wi.gov 1docs.legis.wisconsin.gov 2docs.legis.wisconsin.gov 3dsps.wi.gov 4
Wisconsin does not run a trade examination for remodeling the way it runs licensed trade exams for electricians and plumbers. The testing is built into the required course. SPS 305.315 (2) (c) requires that the approved 12 hour course in dwelling construction include one or more tests on construction laws, construction codes, and construction business practices. Pass the course tests and the certificate the provider uploads is what DSPS reviews. There is a statutory examination requirement layered on top of the continuing education rules. Wis. Stat. 101.654 (1m) (b) 3. requires, for a person who did not hold a certificate of financial responsibility on April 11, 2006, successful completion of an examination developed by the department on the continuing education courses required under that subsection. Paragraph (1m) (c) bars the department from requiring that examination of a person who did hold a certificate on that date. Paragraph (1m) (cm) adds that the rules may not require a person to take continuing education courses, or an examination on them, that are not relevant to that person's professional area of expertise. For a remodeler entering the system now, the practical reading is that the course and its tests are the examination. The department may also approve continuing education courses offered by other states under Wis. Stat. 101.654 (1m) (e), which matters if you train outside Wisconsin. Confirm with DSPS or your approved provider which test applies to your application method before you pay for a course.
The fees are small, which surprises contractors coming from license heavy states. DSPS publishes them on one page, split into an initial fee table and a renewal table. On the Trades Initial Credential Fees table, Dwelling Contractor (Business) carries a $25 credential fee and a $15 application fee. Dwelling Contractor Restricted is the same, $25 and $15. Dwelling Contractor Qualifier (Person) carries a $30 credential fee and a $15 application fee. On the Trades Renewal Fees and Dates table, Dwelling Contractor (Business) is valid one year, renews from the date of issuance, has no continuing education hours required, and the renewal fee is $25. Dwelling Contractor Restricted is also one year at $25. Dwelling Contractor Qualifier (Person) is valid two years, renews from the date of issuance, requires 12 continuing education hours, and the renewal fee is $30. The same table lists a $25 late continuing education fee for the qualifier and a $200 reinstatement fee for all three credentials. Wis. Stat. 101.63 (2m) caps what DSPS may charge: fees assessed on applicants for certification of financial responsibility may not exceed an amount sufficient to defray the costs incurred in certifying financial responsibility. SPS 305.02 and Table 305.02 are the rule level fee authority that SPS 305.31 (2) (b) and SPS 305.315 (2) (b) point to. Payment runs through LicensE by credit card, debit card or ACH, and DSPS warns that paying by ACH can add three to five business days to processing.
Sourcesdsps.wi.gov 1docs.legis.wisconsin.gov 2docs.legis.wisconsin.gov 3dsps.wi.gov 4
Financial responsibility is the heart of the Dwelling Contractor credential. Wis. Stat. 101.654 (2) (a) requires an applicant to prove one of two things in force. The first is a bond endorsed by a surety company authorized to do business in this state of not less than $5,000, conditioned on the applicant complying with the one and two family dwelling code and any ordinance enacted under Wis. Stat. 101.65 (1) (a). The second is a policy of general liability insurance insuring the applicant for at least $250,000 per occurrence because of bodily injury to or death of others or because of damage to the property of others, issued by an insurer authorized to do business in this state or eligible as a surplus lines insurer in one or more states. The DSPS application page states the same pair in plain terms: a bond of at least $25,000 endorsed by a surety company authorized to do business in Wisconsin, or a policy of general liability insurance of at least $250,000 per occurrence. The $25,000 figure is the line between the two organization credentials. Under Wis. Stat. 101.654 (2m), an applicant using a bond below $25,000 but at or above the statutory floor must agree not to work on any dwelling with an estimated completion cost greater than the bond amount, and gets the restricted certification. DSPS accepts the ACORD 25 certificate and no declarations pages. Your proof must list the correct business name and be active at review. Wis. Stat. 101.654 (4) (a) requires 30 days written notice to the department before cancellation, or 10 days if cancellation is for nonpayment, and DSPS suspends the certificate without hearing if replacement proof is not filed.
Sourcesdocs.legis.wisconsin.gov 1dsps.wi.gov 2dsps.wi.gov 3dsps.wi.gov 4
Two more proofs sit inside the same application. Wis. Stat. 101.654 (2) (b) requires an applicant who must carry workers compensation insurance under Wis. Stat. 102.28 (2) (a), or who self insures under 102.28 (2) (b) or (bm), to show that the policy is in force from an insurer authorized to do business in this state. Paragraph (2) (c) requires an applicant subject to state unemployment insurance contributions under ch. 108, or federal unemployment taxes under 26 USC 3301 to 3311, to show those contributions or taxes are being made. SPS 305.31 (3) (a) 1. turns this into an application item: a statement certifying compliance with the workers compensation and unemployment compensation requirements. DSPS states that by submitting the Dwelling Contractor application the applicant is attesting the business complies, and points unsure applicants to the Department of Workforce Development Workers Compensation Division. DATCP tells homeowners that these certifications show proof the contractor has paid for workers compensation, unemployment insurance, and minimum levels of liability or a bond. Renewal is yearly for the business credential. Wis. Stat. 101.654 (3) (b) makes a certificate of financial responsibility valid for one year after issuance unless sooner suspended or revoked, and SPS 305.31 (5) (a) repeats it. DSPS says the renewal application requires the fee and an uploaded, up to date proof of financial responsibility, and that renewal opens roughly four weeks before expiration with an email to the address on file. The restricted credential renews the same way with a bond under $25,000 but not less than $5,000.
Sourcesdocs.legis.wisconsin.gov 1docs.legis.wisconsin.gov 2dsps.wi.gov 3dsps.wi.gov 4dsps.wi.gov 5datcp.wi.gov 6
The qualifier is the credential that carries the education burden. DSPS states the license renews every two years, that you must complete 12 hours of relevant department approved continuing education, and that 4 of those hours must be in construction laws and codes and contracts, liability, and risk management. Wis. Stat. 101.654 (1m) (b) 1. is the source: completion every two years of at least 12 hours of continuing education relevant to the person's professional area of expertise, approved by the department, including a total of at least 4 hours on construction laws and codes and contracts, liability, and risk management. Subdivision 2. of the same paragraph requires attendance at one or more professional meetings or educational seminars designed for both building contractors and building inspectors. SPS 305.315 (3) (c) lists the acceptable delivery methods: seminars, corporate in house courses, workshops and technical presentations attended in person or by remote classroom where a provider can answer questions; teaching an approved program, with credit only for the initial offering in a biennium; approved programs that do not meet in person, including short courses, tutorials, webinars and correspondence courses; and technical or professional society meetings, capped at 6 hours per biennial cycle. Distance education must include at least 10 review questions per credit hour under SPS 305.315 (4) (c). DSPS will not accept certificates of completion from applicants. Your provider uploads them to LicensE and has 14 days to do it, and the education must be complete before you can submit the renewal. The Dwelling Contractor Restricted credential has no continuing education requirement.
Sourcesdsps.wi.gov 1docs.legis.wisconsin.gov 2docs.legis.wisconsin.gov 3dsps.wi.gov 4dsps.wi.gov 5
Wisconsin's reciprocity rule for the trades is narrow, and it does not reach remodeling. SPS 305.47 states that, as provided under Wis. Stat. 101.874, the department may enter into a reciprocal agreement with another state under which credentials issued to electricians, electrical apprentices, electrical contractors and electrical inspectors by either state are recognized as comparable credentials by the other state. The chapter names no equivalent agreement for dwelling contractor, dwelling contractor restricted or dwelling contractor qualifier credentials. The practical consequence is that an out of state remodeler who wants to pull permits on Wisconsin houses applies the same way a Wisconsin company does: an organization account in LicensE, the Dwelling Contractor application with proof of financial responsibility, and a Dwelling Contractor Qualifier held by an owner or an employee after the 12 hour approved course. There is one piece of out of state credit available. Wis. Stat. 101.654 (1m) (e) permits the department to approve continuing education courses that are offered by other states, so qualifying hours earned elsewhere may count toward the qualifier if DSPS has approved that course. Two other items travel with you. The bond must be endorsed by a surety company authorized to do business in this state. The liability policy must come from an insurer authorized to do business in this state or one eligible as a surplus lines insurer. Confirm both with your agent before you file, because DSPS reviews the certificate against the business name on the application.
Sourcesdocs.legis.wisconsin.gov 1docs.legis.wisconsin.gov 2dsps.wi.gov 3dsps.wi.gov 4
The definition decides which of your jobs carry the contract rules, so read it closely. ATCP 110.01 (2) defines home improvement as the remodeling, altering, repairing, painting, or modernizing of residential or non commercial property, or the making of additions to it. The listed examples include driveways, sidewalks, swimming pools, terraces, patios, landscaping, fences, porches, garages, basements and basement waterproofing, fire protection devices, heating and air conditioning equipment, water softeners, heaters and purifiers, wall to wall carpeting, attached or inlaid floor coverings, and other changes, repairs or improvements made in or on, attached to, or forming part of the property. The term extends to converting existing commercial structures into residential or non commercial property. Two carve outs matter. Home improvement does not include the construction of a new residence or the major renovation of an existing structure. ATCP 110.01 (2m) defines major renovation of an existing structure as a renovation or reconstruction contract where the total price of the contract is more than the assessed value of the existing structure at the time the contract is initiated. So a gut rebuild priced above the assessed value of the house falls outside ATCP 110, while a kitchen, a bath, a deck or an addition almost always falls inside. Buyer is defined broadly in ATCP 110.01 (1) and includes a tenant or lessee who is or will be obligated to pay under the contract. Seller in ATCP 110.01 (5) includes corporations, partnerships, associations, and their officers, representatives, agents and employees, so your salespeople are covered too.
ATCP 110.05 (1) requires a written contract, and written changes to its terms, in two situations: any contract requiring payment of money or other consideration by the buyer before the seller's obligation is complete, and any contract initiated by the seller through face to face solicitation away from the seller's regular place of business, mail or telephone solicitation, or handbills or circulars delivered at residences. If a written contract is required, or the buyer signs one, ATCP 110.05 (2) requires all parties to sign and requires the document to set out all material terms clearly, accurately and legibly, including the name and address of the seller and of the sales representative who solicited or negotiated the deal; a description of the work and the principal products and materials, with name, make, size, capacity, model and model year of principal products or fixtures and the type, grade, quality, size or quantity of principal materials; the total price including all finance charges, or the hourly rate on a time and materials job; the dates or time period for starting and completing the work; any mortgage or security interest; a statement of any guarantee or warranty; and identification of any other document forming part of the contract. ATCP 110.05 (3) requires you to give the buyer a copy before you begin work or take any payment. Subsection (6) requires you to determine whether the buyer can read and understand the contract, to have a third party of the buyer's choosing read it to a buyer who cannot, and to produce the contract in English and in the negotiating language when another language was used. Liquidated damages for buyer breach may not exceed 10 percent of the contract price under subsection (7).
Wisconsin's cancellation right lives in the statutes, and ATCP 110.08 pulls it into home improvement work: a home improvement contract that is a consumer approval transaction as defined in Wis. Stat. 423.201 must comply with ch. 423. Under Wis. Stat. 423.201 (1), a consumer approval transaction is a consumer transaction, other than real estate or an auction sale, that is initiated by face to face solicitation away from a regular place of business of the merchant or by mail or telephone solicitation directed to the particular customer, and is consummated away from that regular place of business and either extends credit or is a cash transaction in which the customer pays more than $25. Wis. Stat. 423.202 (1) gives the customer the right to cancel until midnight of the 3rd business day after the merchant has given the notice required by Wis. Stat. 423.203. The notice rules are specific. Wis. Stat. 423.203 (1) requires two copies of a typed or printed notice, printed in capital and lowercase letters of not less than 12 point boldface type, under the conspicuous caption CUSTOMER'S RIGHT TO CANCEL, with text telling the buyer they may cancel by mailing written notice to the seller's name and mailing address before midnight of the third business day after signing. Cancellation notice is by mail and counts as given when mailed under 423.202 (2). The narrow waiver in 423.202 (4) requires the customer's own separate dated and signed statement describing an emergency, and printed forms for that purpose are prohibited. Sell at the kitchen table and this applies to you.
Four ATCP 110 duties catch remodelers who otherwise paper a job well. First, lien waivers. ATCP 110.025 (1) requires you to give the buyer, before you enter the contract, a separate written notice in a clear and conspicuous font captioned Notice of Consumer's Right to Receive Lien Waivers, in the verbatim wording the rule prints, including the Wisconsin Consumer Protection Bureau phone number 1-800-422-7128 and www.datcp.wi.gov. You must retain evidence that the buyer acknowledged receiving it. On request you must supply written lien waivers from all contractors, subcontractors and material suppliers for the proportionate value of work and materials furnished as of the time any payment is made. Second, warranties. ATCP 110.04 (1) requires you to give the buyer a copy of every written warranty, and to reduce any oral warranty to writing, at the time the buyer enters the contract, with a manufacturer product warranty allowed at installation or at project close if the contract says so. Subsection (2) requires conditions, exclusions, duration limits and your response time to be specified. Third, substitutions. ATCP 110.023 (1) bars substituting products or materials without the buyer's prior consent, in writing where a written contract is required, with a narrow verbal authorization path in subsection (2) that requires no added cost, no decrease in value, and documentation of the manner, name, date, time and description. Fourth, delays. ATCP 110.027 (1) requires timely written notice of any impending delay past a contract deadline, with reasons and proposed new dates, and no deadline change is effective unless the buyer agrees in writing.
The money risk in Wisconsin is not a license suspension. It is the private action. The note to ch. ATCP 110 states that violations may be prosecuted under Wis. Stat. 100.20 (6), 100.26 (3) or (6), and that a person who suffers a monetary loss because of a violation may sue the violator directly under Wis. Stat. 100.20 (5) and recover twice the amount of the loss together with costs and reasonable attorney fees. Wis. Stat. 100.20 (5) confirms the doubling and the reasonable attorney fee. Wis. Stat. 100.26 (3) sets a fine of not less than $25 nor more than $5,000, or up to one year in county jail, or both, for intentionally refusing, neglecting or failing to obey a regulation or order made under Wis. Stat. 100.20. Wis. Stat. 100.26 (6) allows an action for a civil forfeiture of not less than $100 nor more than $10,000 for each violation of an order issued under Wis. Stat. 100.20. On the permit side, Wis. Stat. 101.66 (3) provides that whoever violates that subchapter, which includes the contractor certification section, shall forfeit to the state not less than $25 nor more than $500 for each violation, and each day the violation continues is a separate offense. SPS 305.12 adds that penalties may be assessed under the statutory penalty provisions for the category involved. On recovery funds, the mechanism Wisconsin actually uses is the bond or liability policy under Wis. Stat. 101.654 (2) plus the double damages action, not a payout pool. We did not find a state home improvement recovery fund in the sources we fetched and we do not claim one either way.
Sourcesdocs.legis.wisconsin.gov 1docs.legis.wisconsin.gov 2docs.legis.wisconsin.gov 3docs.legis.wisconsin.gov 4
Wisconsin does not require a license number on your truck, your website or your ads. The rules that do bind your marketing are claim rules. ATCP 110.02 (4) (d) makes it an unfair trade practice to misrepresent that the seller is licensed, bonded, or insured, and requires that if you represent you are licensed, bonded or insured you give the buyer a written statement specifically describing the type of license, bond or insurance you possess. So a bonded and insured line on a landing page creates a paperwork duty at the kitchen table. ATCP 110.02 (4) (b) and (c) bar misrepresenting that you represent a manufacturer or misrepresenting a salesperson's authority. ATCP 110.02 (1) bars the model home or advertising job lure. ATCP 110.02 (5) requires full disclosure of the terms of any advertised gift, free item or bonus, including the expiration date. For display, SPS 305.11 (1) requires an individual credential holder to carry the certification on his or her person while performing the permitted activity and to present it on request, and subsection (3) limits that duty to individual credentials rather than business ones. On permits, ATCP 110.03 (1) requires you to tell the buyer about every required permit before the contract and bars starting work until all required state and local permits are issued, with subprojects treated separately under subsection (4). Subsection (2) requires you to give the buyer copies of midpoint and final inspection certificates before final payment. Customers verify you by asking for the card, as DATCP advises, and complaints go to the Bureau of Consumer Protection at 800-422-7128.
Sourcesdocs.legis.wisconsin.gov 1docs.legis.wisconsin.gov 2datcp.wi.gov 3
These are common details other guides publish about Wisconsin, but we could not verify them from the agency source. Confirm them directly before relying on them.
No. Wisconsin has no statewide remodeling or general contractor license. DSPS instead issues Dwelling Contractor, Dwelling Contractor Restricted and Dwelling Contractor Qualifier certifications, and SPS 305.31 ties them to pulling a building permit on a one or two family dwelling. Your contracts are separately governed by ATCP 110, administered by DATCP.
Under SPS 305.31 (1), the business needs a dwelling contractor certification or a dwelling contractor restricted certification, and it must hold or employ someone holding a dwelling contractor qualifier certification. DSPS treats Dwelling Contractor as an organization credential and the qualifier as an individual credential, so you create two separate LicensE accounts.
Wis. Stat. 101.654 (2) (a) requires either a surety bond of not less than $5,000 conditioned on dwelling code compliance, or general liability insurance of at least $250,000 per occurrence. DSPS states the standard path as a bond of at least $25,000 or that $250,000 policy, and accepts an ACORD 25 certificate with no declarations pages.
The bond size. The note to SPS 305.31 (2) says a restricted certification is issued to an applicant using a bond under $25,000, and the card reads Financial Responsibility by a bond under $25,000. Wis. Stat. 101.654 (2m) then requires that holder to agree not to work on any dwelling costing more to complete than the bond.
On the DSPS fee page, Dwelling Contractor (Business) is a $25 credential fee plus a $15 application fee, Dwelling Contractor Restricted the same, and Dwelling Contractor Qualifier (Person) is $30 plus $15. Renewals are $25 for both business credentials and $30 for the qualifier, with a $200 reinstatement fee listed.
Wis. Stat. 101.654 (3) (b) makes the certificate of financial responsibility valid one year from issuance. DSPS lists the business credentials as one year and the qualifier as two years. Business renewal needs the fee and current proof of financial responsibility. Qualifier renewal needs 12 approved continuing education hours before you submit.
Wis. Stat. 101.654 (1m) (b) requires 12 hours every two years relevant to your area of expertise, including at least 4 hours on construction laws and codes and contracts, liability, and risk management, plus attendance at a meeting or seminar designed for both contractors and building inspectors. Your provider uploads certificates to LicensE within 14 days.
Not a standalone trade exam. SPS 305.315 (2) (c) requires the approved 12 hour dwelling construction course to include tests on construction laws, construction codes and construction business practices. Wis. Stat. 101.654 (1m) (b) 3. also requires a department examination on the continuing education courses for anyone who did not hold a certificate on April 11, 2006.
ATCP 110.05 (1) requires writing whenever the buyer pays anything before you finish, and whenever you initiated the sale by face to face, mail or telephone solicitation away from your regular place of business, or by handbills left at residences. ATCP 110.05 (3) requires you to hand the buyer a copy before starting work or taking payment.
ATCP 110.08 routes qualifying jobs to ch. 423. Wis. Stat. 423.202 (1) gives the customer until midnight of the 3rd business day after you deliver the Wis. Stat. 423.203 notice. That notice is two copies, 12 point boldface, captioned CUSTOMER'S RIGHT TO CANCEL. It applies to sales solicited and signed away from your regular place of business.
The note to ch. ATCP 110 and Wis. Stat. 100.20 (5) let a buyer who suffered a monetary loss sue directly and recover twice the loss plus costs and a reasonable attorney fee. Wis. Stat. 100.26 (3) adds a fine of $25 to $5,000 or up to a year in county jail for intentionally disobeying a regulation under 100.20.
Wisconsin sets no license number display rule for ads or vehicles. ATCP 110.02 (4) (d) instead bars misrepresenting that you are licensed, bonded or insured, and requires a written statement describing the actual license, bond or insurance whenever you make that claim. SPS 305.11 requires individual credential holders to carry the certification on the job.
We can review the local market, your current search visibility, and paid-search fit before recommending any marketing work.